The 30-Day Quick Start Guide for New Agents

Real estate is a self-driven career path, and your broker may give you complete independence to start your business your way. Hit the ground running with our guide!

By Michelle Clardie

Hit the ground running with this new agent quick start guide!

You have your license, you have your broker, and you’re ready for your first official day as a real estate agent!

But what now? Real estate is a self-driven career path, and your broker may give you complete independence to start your business your way. To make sure you get the best start possible, use AceableAgent's 30-Day Quick Start Guide for New Agents.

Download the 30-Day Quick Start Checklist to get started.

Week 1: Planning

Week 1 is the perfect time to get your ducks in a row. To be a successful agent, you need a strategic plan of attack. And these 7 days will help you get organized so you can be productive instead of spinning your wheels ineffectively.

Day 1 - Get Your Headshots and Order Your Business Cards

A professional headshot is required if you want to be taken seriously. Invest in a pro photographer and order your business cards asap.

Day 2 - Cement Your Goals

What do you hope to get out of your real estate career? What kind of business will you need to build to achieve that objective? And what can you do this year to move toward that goal?

Day 3 - Build Your Personal Brand

Branding is all about niching down. Instead of trying to target every buyer and seller in your market, choose a specific specialty. Brand yourself as the go-to agent for that niche. Choose the colors, fonts, and vibe that you’ll use for your marketing.

Day 4 - Detail Your Financial Plan

It will be awhile before you earn your first paycheck in real estate. Take some time to document your estimated expenses and any expected income for the next 2-3 months. Make sure you include your start-up expenses (like your headshots, business cards, and a small marketing campaign).

Day 5 - Design Your Initial Marketing Plan

How will you find leads? For now, focus on low-cost methods: social media posts, blogging (a.k.a. content marketing), cold calling, and open houses.

Day 6 - Start Your CRM

Your CRM (Customer Relationship Management) is the life-blood of your business. It’s simply a running list of leads with prompts to remind you to follow-up with each lead regularly. Streak by Google offers a free basic CRM. Start your CRM by listing everyone you know.

Day 7 - Create a Daily Routine

Every day in real estate might be a little different, but successful agents follow a basic framework. Get into the office by a certain time, dedicate time to prospecting, allocate time for listing appointments, etc.

Download the 30-Day Quick Start Checklist to get started.

Week 2: Learning

You’ve done the planning, and now you can focus on learning how your office and your market really work.

Day 8 - Find Out How Your Office Works

How are incoming leads assigned? How does your new listing get on the MLS? What services do the office administrators provide? Ask your broker or your office admin team for an orientation.

Day 9 - Start Reviewing the MLS Hot Sheets Daily

Every morning from now until the end of your career, review your MLS hot sheets. Check for new listings, new contracts, and closings. Pay attention to popular price points and neighborhoods.

Day 10 - Find a Mentor

A mentor is an invaluable resource in the self-directed world of real estate. Offer to do some of the grunt work in exchange for a mentorship with a successful agent. That grunt work is a great learning experience for new agents!

Day 11 - Drive the Neighborhoods

You need to be able to drive your buyers to every listing without using your GPS. Get to know every street like the back of your hand!

Day 12 - Preview Properties

The best way to understand local property values is to preview properties. As you tour a property, jot down your estimated listing price. Then check to see how close you are. Check your estimate again when the property sells to see if you were close to the true sales price.

Day 13 - Shadow an Agent on an Open House

Open houses may not be the most effective sales strategy, but they can be a solid source of new buyer clients. Shadow a seasoned agent to see how the pros hold an open house.

Day 14 - Review All Relevant Contracts

You need to understand all the contracts and forms you ask your clients to sign. More importantly, you need to be able to explain the contracts to your clients. Spend some time getting to know the relevant contracts so you’ll be ready to answer client questions about them.

Week 3: Practicing

Time to build your new skill sets with a week full of practice. These activities can be completed in a low-pressure environment. Make your little mistakes now so you won’t make the same mistakes with your future clients!

Day 15 - Perfect Your Elevator Pitch

What will you say if someone comes up to you in your local coffee shop and says, “I noticed your name tag; are you a Realtor?” Practice your 15-30 second response until you can recite this pitch in your sleep.

Day 16 - Practice Your Scripts

Do you have a listing presentation script? A script to overcome appointment objections? A script to qualify buyers? If not, check out The Book of YES by Kevin Ward and start rehearsing these scripts until they are internalized.

Day 17 - Offer Free Home Valuations to Homeowners on Your CRM

Calculating accurate home valuations takes practice. Reach out to the homeowners on your CRM to offer a free, no-obligation home valuation.

Day 18 - Host an Open House for Another Agent

Many agents dislike open houses, but they host them because sellers expect it. Gain some valuable experience (and earn some brownie points!) by hosting an open house for a fellow agent.

Day 19 - Make Some Cold Calls

Yes, cold calling can be uncomfortable. But cold calling is a low-cost lead generation method. Best to get used to these calls early on. And they’re perfect for practicing scripts, overcoming objections, and getting comfortable with rejection!

Day 20 - Ask Your Sphere for Business

Time to ask your sphere (everyone you know!) for business. Send an email to let everyone know that you’re open for business and ask if they, or anyone they know, is looking to buy or sell.

Day 21 - Join a Community Service Organization

If you aren’t already an active participant in a local service organization, now’s the time to join. You need to be seen as an integral part of the community. And the connections you make through your service won’t hurt either.

Week 4: Doing

This is it! You’ve planned, learned, and practiced. Now you get to do everything a professional real estate agent does. Let’s jump in!

Day 22 - Prospect for 2 Hours Every Day

From today until the end of your career, commit yourself to prospect for leads for 2 hours every single workday. Continual prospecting is the only way to keep your pipeline full.

Day 23 - Launch Your Real Estate Website

In today’s world, having your own website is a MUST. Luckily, it’s gotten far easier, and less expensive, over the last few years to launch your own real estate website.

Day 24 - Get Social

Time to set up your professional social media accounts and get in the habit of posting regularly. New to social media for business? Check out our Guide to Social Media Marketing!

Day 25 - Set Up Your Newsletter Service

A newsletter is one great way to stay in touch with everyone on your CRM. Mailers might be slightly more effective (depending on your market), but emailed newsletters can be totally free! If you have less than 1,000 email subscribers, you can take advantage of Mailer Lite’s free automated email package.

Day 26 - Start Blogging

According to Demand Metric, blog content costs 62% less than traditional marketing, but generates 3x more leads! Not sure what to blog about? You can find lots of ideas online, and you can even find done-for-you real estate blog calendars on sites like Etsy.

Day 27 - Run One Paid Ad Campaign

Money may be tight in your early days, but you need leads now more than ever. So try one inexpensive paid ad campaign: Facebook Ads, Google Pay-Per-Click, or good old fashioned mailers.

Day 28 - Reach Out to Renters

Renters are a killer source of buyer leads! Contact local apartment community managers and offer to launch a mutually beneficial Renter-to-Homeowner Program.

Days 29 and 30: Producing

At this point, you may have some strong leads from your prospecting and marketing efforts. For your final 2 days, let’s push production into high gear by adding more leads to your pipeline!

Day 29 - Adopt the Brokerage Orphans

When a real estate agent retires from your brokerage, what happens to their old clients? Ask your broker if you can adopt them into your CRM, then reach out to offer your services.

Day 30 - Contact FSBO’s and Expired Listings

For-sale-by-owner properties and expired listings are a treasure because the owners are clearly ready to sell. Reach out to both groups (using those scripts you practiced in Week 3!).

Are you ready to start your first 30 Days? Download the 30-Day Quick Start Checklist to get started.

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