By Michelle Clardie
Hit the ground running with this new agent quick start guide!
You have your license, you have your broker, and you’re ready for your first official day as a real estate agent!
But what now? Real estate is a self-driven career path, and your broker may give you complete independence to start your business your way. To make sure you get the best start possible, use AceableAgent's 30-Day Quick Start Guide for New Agents.
Download the 30-Day Quick Start Checklist to get started.
Week 1 is the perfect time to get your ducks in a row. To be a successful agent, you need a strategic plan of attack. And these 7 days will help you get organized so you can be productive instead of spinning your wheels ineffectively.
A professional headshot is required if you want to be taken seriously. Invest in a pro photographer and order your business cards asap.
What do you hope to get out of your real estate career? What kind of business will you need to build to achieve that objective? And what can you do this year to move toward that goal?
Branding is all about niching down. Instead of trying to target every buyer and seller in your market, choose a specific specialty. Brand yourself as the go-to agent for that niche. Choose the colors, fonts, and vibe that you’ll use for your marketing.
It will be awhile before you earn your first paycheck in real estate. Take some time to document your estimated expenses and any expected income for the next 2-3 months. Make sure you include your start-up expenses (like your headshots, business cards, and a small marketing campaign).
How will you find leads? For now, focus on low-cost methods: social media posts, blogging (a.k.a. content marketing), cold calling, and open houses.
Your CRM (Customer Relationship Management) is the life-blood of your business. It’s simply a running list of leads with prompts to remind you to follow-up with each lead regularly. Streak by Google offers a free basic CRM. Start your CRM by listing everyone you know.
Every day in real estate might be a little different, but successful agents follow a basic framework. Get into the office by a certain time, dedicate time to prospecting, allocate time for listing appointments, etc.
Download the 30-Day Quick Start Checklist to get started.
You’ve done the planning, and now you can focus on learning how your office and your market really work.
How are incoming leads assigned? How does your new listing get on the MLS? What services do the office administrators provide? Ask your broker or your office admin team for an orientation.
Every morning from now until the end of your career, review your MLS hot sheets. Check for new listings, new contracts, and closings. Pay attention to popular price points and neighborhoods.
A mentor is an invaluable resource in the self-directed world of real estate. Offer to do some of the grunt work in exchange for a mentorship with a successful agent. That grunt work is a great learning experience for new agents!
You need to be able to drive your buyers to every listing without using your GPS. Get to know every street like the back of your hand!
The best way to understand local property values is to preview properties. As you tour a property, jot down your estimated listing price. Then check to see how close you are. Check your estimate again when the property sells to see if you were close to the true sales price.
Open houses may not be the most effective sales strategy, but they can be a solid source of new buyer clients. Shadow a seasoned agent to see how the pros hold an open house.
You need to understand all the contracts and forms you ask your clients to sign. More importantly, you need to be able to explain the contracts to your clients. Spend some time getting to know the relevant contracts so you’ll be ready to answer client questions about them.
Time to build your new skill sets with a week full of practice. These activities can be completed in a low-pressure environment. Make your little mistakes now so you won’t make the same mistakes with your future clients!
What will you say if someone comes up to you in your local coffee shop and says, “I noticed your name tag; are you a Realtor?” Practice your 15-30 second response until you can recite this pitch in your sleep.
Do you have a listing presentation script? A script to overcome appointment objections? A script to qualify buyers? If not, check out The Book of YES by Kevin Ward and start rehearsing these scripts until they are internalized.
Calculating accurate home valuations takes practice. Reach out to the homeowners on your CRM to offer a free, no-obligation home valuation.
Many agents dislike open houses, but they host them because sellers expect it. Gain some valuable experience (and earn some brownie points!) by hosting an open house for a fellow agent.
Yes, cold calling can be uncomfortable. But cold calling is a low-cost lead generation method. Best to get used to these calls early on. And they’re perfect for practicing scripts, overcoming objections, and getting comfortable with rejection!
Time to ask your sphere (everyone you know!) for business. Send an email to let everyone know that you’re open for business and ask if they, or anyone they know, is looking to buy or sell.
If you aren’t already an active participant in a local service organization, now’s the time to join. You need to be seen as an integral part of the community. And the connections you make through your service won’t hurt either.
This is it! You’ve planned, learned, and practiced. Now you get to do everything a professional real estate agent does. Let’s jump in!
From today until the end of your career, commit yourself to prospect for leads for 2 hours every single workday. Continual prospecting is the only way to keep your pipeline full.
In today’s world, having your own website is a MUST. Luckily, it’s gotten far easier, and less expensive, over the last few years to launch your own real estate website.
Time to set up your professional social media accounts and get in the habit of posting regularly. New to social media for business? Check out our Guide to Social Media Marketing!
A newsletter is one great way to stay in touch with everyone on your CRM. Mailers might be slightly more effective (depending on your market), but emailed newsletters can be totally free! If you have less than 1,000 email subscribers, you can take advantage of Mailer Lite’s free automated email package.
According to Demand Metric, blog content costs 62% less than traditional marketing, but generates 3x more leads! Not sure what to blog about? You can find lots of ideas online, and you can even find done-for-you real estate blog calendars on sites like Etsy.
Money may be tight in your early days, but you need leads now more than ever. So try one inexpensive paid ad campaign: Facebook Ads, Google Pay-Per-Click, or good old fashioned mailers.
Renters are a killer source of buyer leads! Contact local apartment community managers and offer to launch a mutually beneficial Renter-to-Homeowner Program.
At this point, you may have some strong leads from your prospecting and marketing efforts. For your final 2 days, let’s push production into high gear by adding more leads to your pipeline!
When a real estate agent retires from your brokerage, what happens to their old clients? Ask your broker if you can adopt them into your CRM, then reach out to offer your services.
For-sale-by-owner properties and expired listings are a treasure because the owners are clearly ready to sell. Reach out to both groups (using those scripts you practiced in Week 3!).
Are you ready to start your first 30 Days? Download the 30-Day Quick Start Checklist to get started.