The summer buying season gets a lot of attention because that’s when markets are the hottest. But the spring season is when things really start to warm up. If you’re a real estate agent spring is the time to lay the groundwork for a successful Q3 that’s packed with closings.
Here are a few ways agents can boost their business this spring and set themselves up for success well into the summer.
Set Sales Goals for the Summer
There’s one thing you can do to dramatically increase your chance of hitting goals - write them down! Simply establishing measurable, distinct goals and writing them down means you’re 1.2 to 1.4 times more likely to achieve them .
Spring is the best time to set your summer goals. First, take stock of your current workload and how satisfied you are with the results. Now be specific about what you’d like to accomplish. Once your goals are written down you can create a plan with actionable steps for how to reach them.
For example, let’s say your goal is to have five listings this summer. Currently, you land one contract for every three listing presentations. That means you need to line up 15 listing presentations. You can go a step further by breaking it down to the number of cold calls and emails that need to be sent every week to get 15 listing presentations scheduled.
Start Lining Up Listing Presentations
Speaking of listing presentations, in order to stack the house with summer listings the presentations have to start in the spring. Most sellers aren’t ready to list at the time of the presentation. And some sellers that think they are actually need to spend a little time getting their house ready for market.
When you come across a warm listing lead in the spring do your best to get a presentation set up ASAP even if they don’t plan to list until the summer. You may be able to get the homeowner under contract before they start shopping around for representation and you’ll both have plenty of time to prep so there’s less listing stress.
Now is the perfect time to clean up your listing presentation to generate more business.
Get Organized to Optimize Your Time
The summer can be extremely hectic for real estate agents. The work week is actually an entire week, you’re juggling more clients and you’re still trying to fit in time with friends and family. Agents with school-aged children also have to work around their kid’s open schedule.
There’s no way to get more hours in a day, but you can make better use of the time you have. Start getting organized now and come summer you’ll be maximizing every minute to make more money.
The top piece of organizational advice is to create a work schedule, which is critical if you primarily work from home. A schedule helps to differentiate work time from personal time and keeps you more productive during the work hours. Check out these organization hacks for more useful tips.
Spring Clean Your Marketing Strategies
Marketing that doesn’t move the needle is a waste of your time and/or money. While you may not want to completely revamp your marketing strategy, it is a good idea to clean house once or twice a year.
- Remove dead leads from your email list. (It may help to download software that tells you who has opened your emails.)
- Analyze every marketing channel to determine how many leads each one brought in.
- Audit your real estate website for SEO issues.
- Update your social media accounts.
- Evaluate your social media posting schedule.
- Modify your Google Analytics account to better track traffic and activity.
Test Your Vehicle AC System
A real estate agent’s vehicle is like a second office. The last thing you want on a warm, sunny day is to have your AC go out, especially if you’re driving clients around. For that reason, it’s a good idea to test your AC in the spring once the temperature starts inching upward. You may need servicing if:
- The AC takes a long time to generate cool air
- The AC isn’t as cool as it used to be
- The AC pumps out warm air only
When any of these scenarios is the case you may just need to add more refrigerant to the AC system, which can be done DIY. However, there could be a leak in the cooling system that needs to be fixed. Better to have it done in the spring before it gets miserably hot in the summer.
Plan to get your real estate license this spring? With AceableAgent you can complete the required education anywhere at your own pace!