How to Position Yourself as a Real Estate Expert

How to Position Yourself as a Real Estate Expert

The real estate market is hot, hot, hot. There has perhaps never been a better time to make a career change and go into real estate. But you aren't the only one who recognizes the potential of such a move.

So how do stand out from the crowd? How do you position yourself as a real estate expert?

If you have the drive and commitment, there are a number of ways you can demonstrate your expertise in the field:

  • Become a licensed real estate agent
  • Become a Realtor
  • Earn some designations/certifications
  • Continue learning

Become a Licensed Real Estate Agent

This is self-explanatory. Without a real estate license, it'll be hard for anyone to take you seriously.

While earning your real estate license can be time-intensive—you have to complete 180 hours of required education courses in addition to meeting other requirements—it doesn't have to be difficult. You can complete your coursework via an online real estate school , allowing you to transition to your new career at your own pace. You'll then need to submit your application materials, take the state exam and find a sponsor. The whole process could take as little as 8–10 weeks.

Become a Realtor

Once you have your real estate license, you might want to consider becoming a Realtor. Realtors generally are more respected and viewed in a more positive light than the typical real estate agent.

Realtors belong to the National Association of Realtors (NAR). They must adhere to the NAR Code of Ethics and Standards of Practice, which require them to uphold certain moral obligations. By becoming a Realtor, you will show that you are committed to serving the best interests of your clients.

Earn Some Designations/Certifications

Have you ever noticed the long list of letters after a real estate agent's name on a business card and wondered what they stood for? These credentials indicate the agent's areas of expertise.

From the Accredited Buyer's Representative to the Seniors Real Estate Specialist, there are a number of popular designations for Realtors . Once you figure out what area of real estate you want to specialize in, it's worth looking into whether there's a program that meets your needs. Adding a few letters after your name can result in a big increase in earnings.

Continue Learning

As a real estate agent, you can't afford to ever stop learning. The industry is constantly evolving, and you have to keep up with the latest news and insights if you want to be successful. Besides, you have to complete continuing education courses in order to renew your license.

If you really want to position yourself as a real estate expert, it's worth it to put in a little extra effort. The industry continues to grow, and the more you do to establish yourself as a leader in the field, the better off you'll be.

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Krista Doyle
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