5 Ways to Market Your Real Estate Business During National Homeownership Month

June is National Homeownership Month! And that means additional marketing opportunities for your real estate business.

Here are five ways to market your real estate business during National Homeownership Month.

1. Spread the Word on Social Media

There are so many ways to celebrate #nationalhomeownershipmonth with your social media marketing! You could:

  • Offer your sincere congratulations without any direct marketing. Congrats to all the homeowners out there!

  • Share a quote about homeownership. “The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” - Maya Angelou

  • Invite action. Celebrate National Homeownership Month by finding your new home!

2. Update Your Social Cover Images and Profile Photos

Why stop at a social media post (or two)? You can update the cover images and profile photos on your social accounts to keep the celebration rolling all month long!

No need for a special photoshoot for your new images. With free design programs (like Canva), it’s easy to add custom text and design elements to your existing images. This way, you can update your photos to reflect National Homeownership Month in just minutes!

3. Theme Your June Newsletter Around Homeownership Month

For your June newsletter, list all the benefits of homeownership. Everything from tax advantages to control over the aesthetics of the fixtures. 

You could even include a section with a shout-out to all your clients who become homeowners in the past year. 

4. Send a Personal Note to the Homeowners in Your Sphere

This is a great time to ask for referrals from your sphere! Here’s a sample of a quick note you can send to all the homeowners in your sphere (you’re welcome to borrow this text!):

Happy National Homeownership Month, Tim and Jessica! My goal is to help as many local residents as possible become homeowners this year. Do you know of anyone who might be looking to buy a new home? It would be my pleasure to have a friendly, no-pressure chat with them about their homeownership goals. You’re always welcome to share my contact information. Or you can send me their information, and I can reach out to them. I hope you have a wonderful month!

If you want to take this to the next level, consider delivering this note along with a gift basket to your contacts at their places of work. Your contacts’ colleagues will ask about the occasion for the gift basket, and your contact will have a chance to promote you! 

5. Host a Client Appreciation Event

National Homeownership Month is the perfect time to host an annual client appreciation event. School is ending for the summer, the weather’s usually nice, and you get a chance to mingle with clients just as the market is heating up! Your event can be as simple or as sophisticated as you’d like. Here are a few ideas:

  • An outdoor movie screening with a fun (and inexpensive!) popcorn bar, ideal for large groups of all ages.

  • A dinner cruise for luxury clientele. 

  • A private tour of a local business (like a brewery, winery, art gallery, or factory) for smaller groups.

  • A charity auction with proceeds going toward a good local cause.

Whether you host the same type of event every year or shake things up from year to year, your clients will come to look forward to your event every June!

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