Get ready to break out your green garb - it’s St. Patrick’s Day! The Irish celebration is easily one of the most festive holidays of the year, even if you’re not from the Emerald Isle. Any seasoned real estate agent will tell you it’s the perfect opportunity for some creative marketing.
Use the marketing ideas below to gain a little the luck of the Irish this St. Paddy’s Day.
St. Patrick's Day-Themed Flyers or Postcards
Catch the eye of potential buyers and sellers with bright green flyers and postcards as you canvas your target neighborhood. Don’t worry about your design skills. Plenty of printers offer ready-made designs inspired by St. Patrick’s Day.
St. Patrick's Day-Themed Email Blast
Treat your contacts to an Irish-inspired email. You can customize the email with St. Patrick’s Day imagery and related information that’s sure to increase your open rate on March 17th. You can use the St. Patrick’s Day email to promote your green business initiatives, announce a holiday contest or share a fun infographic.
Host a St. Patrick's Day-Themed Open House
Add a little green food coloring or icing to those cookies before you put them out on the table! Go the extra mile during your St. Patrick’s Day open house with traditional Irish snacks, a holiday door wreath and touches of green decor throughout the home.
Source: Craftaholics Anonymous
St. Patrick's Day-Themed Closing Gifts
Are you closing around the 17th? Make your closing gift more memorable by connecting it to the holiday. A few gift ideas include St. Paddy’s Day welcome mat, a set of beer glasses or a gift card to a local Irish eatery.
Post Fun St. Patrick’s Day Facts on Social Media
If you don’t have the time or budget to put together St. Patrick’s Day marketing materials you can still capitalize on the holiday through social media. Research a few St. Paddy’s Day facts and share them with your followers. You can also encourage interaction by asking St. Patrick trivia questions. Of course, St. Patrick’s Day humor is also a winner on social media.
Host an Event at an Irish Pub
People are going to be flocking to Irish pubs on St. Paddy’s Day, so why not take advantage of the situation? Hook up with a local pub to host a free seminar on the local market conditions, buying during the spring season, or another hot topic that people can enjoy while sipping a Guinness.