Real estate is moving fast, and buyer’s agents who know how to leverage technology are getting faster and closing more deals . PropTech isn’t just a buzzword anymore. It’s a real part of how modern agents save time, impress clients, and stay competitive in today’s market.
Looking for a broader overview first? Start with our Ultimate Guide to PropTech to see how it’s reshaping real estate across the board.
What is PropTech in Real Estate?
PropTech (property technology) refers to digital tools that help real estate professionals simplify, automate, and modernize their work. For buyer’s agents, that can mean anything from scheduling virtual tours to instantly pulling property data on their phones.
Which PropTech Strategies Are Helping Buyer’s Agents Sell More in 2025?
This year, success isn’t about which tools you use; it’s about how you use them.
1. Pricing Homes Faster with AI-Backed Insights
Instead of manually digging through comps, agents are now leaning on AI to analyze local market data and recommend smart pricing strategies in minutes.
How they’re using it:
Quickly presenting data-driven price opinions during buyer consults
Using AI trends to help buyers craft more competitive offers
Anticipating shifts in market demand before they hit
2. Unlocking Properties Without the Scheduling Hassle
Buyer’s agents are using smart lockboxes to give clients flexible showing options—even when they can’t be there in person.
How they’re using it:
Offering self-guided tours for serious buyers with time constraints
Streamlining back-to-back showings across multiple listings
Coordinating access remotely during weekends or after hours
3. Creating Visual Storytelling Without Physical Staging
Agents are replacing costly furniture staging with virtual designs tailored to their buyers' taste, often within hours.
How they’re using it:
Sending digitally staged photos before in-person visits
Helping buyers picture renovation potential more easily
Speeding up listing timelines with quick-turnaround visuals
Looking for more tech-forward staging and design tools? Browse our roundup of top PropTech companies here.
4. Building Client Trust with Secure Transactions
Agents are using blockchain-backed systems to keep every part of the deal above board.
How they’re using it:
Sharing secure documents with buyers digitally
Keeping all communication logged in one encrypted platform
Providing proof of chain-of-ownership in seconds
5. Hosting Virtual Showings That Feel In-Person
Forget static slideshows. Agents are offering AI-guided virtual walk-throughs that highlight what each buyer cares most about.
How they’re using it:
Customizing home tours around buyer preferences (e.g., school proximity, kitchen size)
Pre-qualifying interest with virtual previews before physical showings
Letting relocating clients tour homes from across the country
6. Keeping Deals Moving via Mobile Apps
Buyer’s agents are embracing all-in-one mobile apps to manage clients, documents, listings, and life.
How they’re using it:
Getting e-signatures in minutes instead of hours
Checking listing status updates on the go
Messaging clients from anywhere (even the carpool lane)
7. Using Data to Spot Deals Before the Competition
Smart agents are tapping into data dashboards that show which neighborhoods are heating up, where inventory’s tightening, and what’s trending with local buyers.
How they’re using it:
Guiding buyers toward better long-term investments
Identifying overlooked listings with high upside
Positioning offers based on current hyper-local activity
More of a listing agent? Here’s how PropTech is reshaping the job on the sell side, too.
Ready to Embrace PropTech in Your Real Estate Career?
Whether you’re starting over or looking to do more with your time, knowing how to use today’s tech can give you a real edge. Buyer’s agents who combine smart tools with smart strategy are seeing results, and it starts with the right foundation.
AceableAgent’s mobile-first real estate licensing courses help you get started on your terms—and on your schedule.
Updated 6/11/25
Tech won’t do the job for you—but it’ll make your job way easier. And when you pair the right tools with the right training? That’s where momentum starts.