In real estate, traditional marketing like billboards, print ads, and television commercials are slowly becoming a thing of the past. In its place is social media: a now essential platform for real estate agents to promote their services, engage with potential customers and generate leads. You may be reading this right now and thinking: I already know that everyone is on social media. And I already have several accounts for my real estate business.
We’re here to tell you that there’s a difference between simply maintaining a social media account and using it in the most effective way possible to increase your business. In this chapter of our AceableAgent Academy: Differentiating Yourself from Your Competitors, you’ll learn all about different social media channels and how to use each one to get ahead of the other agents in your field.
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We’ll start off with Facebook, the forefather of social media. It’s the place you go to see pictures of your cousin’s new baby, wish a happy birthday to people you haven’t spoken to in years and marvel at political rants from your former high school classmates. It also happens to be one of the most essential platforms for advertisers. Let’s take a look at why.