How Much Do Real Estate Agents Make in Florida?


If you’re considering getting your Florida real estate license, you probably want to know how much money you’re likely to make as a real estate agent in Florida.

It’s not always easy to predict real estate agent income because your income as an agent is 100% dependant on your performance. Real estate income is typically commission-only. So your pay is directly tied to your sales. You can work (and earn!) as much or as little as you choose. 

But it’s still useful to know how much other Florida real estate agents make. This information can help guide you in setting realistic expectations and achievable income goals.

In this post, we’ll discuss:

  • how much the average real estate agent makes in Florida

  • how much agents can make in Florida

  • how to maximize your income potential in Florida    

How much do Florida real estate agents make on average?

According to the Bureau of Labor Statistics (BLS), the annual mean wage for Florida real estate agents in 2018 was a respectable $58,730. 

And there’s more good news: the number you’re likely to make as an agent is probably a fair bit higher. Here’s why…

First, this figure is from 2018 (the most recent data available to the BLS). The economy has grown since then, so real estate incomes are generally higher across the board today than they were in 2018.

Secondly, many real estate agents choose to work part-time. And these part-time salaries are reflected in the average income calculations, bringing the figure down.

And finally, the average includes many real estate agents who are new to real estate. The pay is naturally lower during your first two years because it takes time to establish yourself and grow your real estate business. But once you build a reputation as a reliable agent, you’ll be able to spend more time on income-producing, transaction-related activities and less time on self-promotion.  

How much can Florida real estate agents make? 

Take another look at the income-by-state chart above. Notice how the BLS outlines income by percentile? Florida real estate agents who are willing to hustle and earn their way into the top 90th percentile are making an impressive $113,350 on average.

But that’s not even the top. Depending on your area, you can make far more money. The top 90th percentile of Florida real estate agents serving the Naples-Immokalee-Marco Island area are making an average of $176,670 per year!  

How do I maximize my real estate income?

Here are a few ways to get yourself into that 90th percentile:

  • Focus on luxury listings to make more money with fewer transactions. 

  • Invest in a website and start building your online presence through blogging immediately after getting your license. Buyers and sellers find agents online, so you need to be easy to find. 

  • Negotiate with your broker for a higher commission split.

  • Keep working! The 2019 Member Profile for the National Association of Realtors reported that the average American Realtor made $41,800 in 2018, but Realtors with over 16 years’ experience were averaging $71,000. 

If you’re willing to invest the time and effort in building your real estate business, you can earn an exceptionally comfortable living. And it all starts with your Florida real estate license.

Sarah Jeter


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