Is there anything more exciting (or more intimidating!) than launching your real estate career? As a new agent, you’re full of potential and ready to take your market by storm. But, before you march in, arm yourself with a bit of insider knowledge about what’s working for new agents in today’s market.
We interviewed active agents across the country to get their best tips for new agents, and here’s what those real estate experts had to say.
Treat Your Business Like a Business
If you treat your real estate business as a hobby, that’s likely all it will ever be. But if you treat it like a business from Day One, it can grow into an empire.
Jenifer Morin, Director of Career Development and Operations for RE/MAX Gateway in Chantilly, Virginia, has several strong recommendations for exactly how to treat your business like a business:
"Create a business plan (and follow it) and set up all procedures and processes for everything from transaction management to social media posting. Time-block your days. Set up separate bank accounts for your business. Do all of this in the beginning so that you’re not struggling with these important backend tasks when you become really busy."
Check out our guide to creating your business plan. Having a plan will give you direction and keep you focused on your goals for your business.
Leverage Your Sphere
In industry-speak, your circle of friends, family, and acquaintances is collectively called your sphere of influence. And for most real estate agents, your first real estate deal will come from your sphere. You could get several deals every year from your sphere. And even if people in your sphere aren’t moving this year, they can refer you to their friends and family who are.
As Pascale Nejaime, REALTOR® with Coldwell Banker in Connecticut, notes:
"Don’t take your sphere of influence for granted. These are the people who know, like, and trust you. Even if you’re new to the business, they will want to work with you and refer you to their friends and family."
Make a list of everyone in your sphere. Then, as soon as you get your real estate license, reach out to every single person on your list to make sure they know you’re ready to help them, as well as their friends and family. Reach out to these people regularly so you’re top of mind when they have a potential client for you.
Your real estate education doesn’t stop once you pass your real estate exam. There will always be new and exciting things to learn.
As Brittany Smyth, Transaction Coordinator and REALTOR® for The Smyth Team with Piedmont Fine Properties in Warrenton, Virginia, notes:
"Even agents who have been in the business for YEARS are still learning every day. The only thing that is constant is change, so stay humble, and try to gain wisdom from the agents you work with and from the countless resources available (podcasts, groups, blogs, Youtube, seminars, conferences, etc.)."
You can listen to industry podcasts while driving to and from appointments. You can even take online training courses while you wait for late buyers or work a slow open house.
Establish Consistent Marketing
It’s so easy as a new agent to get distracted by the dozens of marketing strategies available. But, the fact is, consistency is just as important as the actual marketing methods you choose. Perhaps more so!
As Erin Bowe, REALTOR® with the Bean Group in New England, explains:
"If you want to see results from your marketing and lead gen, consistency must be at the heart of everything you do. Whether you want to call 10 people every day, post stats every week, door-knock every month, or send out cards every quarter, you need to have the organization and discipline to establish a routine. Detach yourself from the idea that you have to succeed every time; if you put in the work, you will see results down the road."
Figure Out What Works For You
There’s more than one way to be a successful agent. Some agents crush it on social media, while others prefer to meet new people face-to-face through organic run-ins at their local coffee shop, grocery store, or PTA meeting.
Mallory Denney, REALTOR® with Homesmart in Scottsdale, Arizona, pointed out the importance of being authentic in your business:
"Figure out what works best for you! Whether you want to be on a team or are very independent, everyone has their own work style. This is your business, so make it enjoyable and something you want to do every day."
Start Your Real Estate Career Today
There has never been a more exciting time to be part of the real estate industry. If you’ve been considering a career in real estate, now is the time to go for it. Enroll in your state-approved real estate course today, and just a few short months from now, you can be launching your own real estate business.