Quick Answer:
Chicago → High-volume, competitive market with big earning potential. Perfect for driven, ambitious new agents.
Naperville → Strong suburban demand, higher-end homes, and great for agents who like working with families.
Springfield → Affordable living, steady government-driven market, and great for relationship builders.
Rockford → Low cost of entry, rising activity, and best for budget-conscious agents starting out.
Pro Tip: Choose your city based on your agent personality — competitive vs. relationship-driven, luxury vs. budget-friendly. You can succeed in any of these markets with the right foundation.
If you’re thinking of switching into real estate, or just finishing up school and wondering where to plant your career in Illinois, you’re not alone. There are a lot of choices—and the city you pick can shape how fast you grow, how much you earn, and whether you thrive or struggle at first. Here are some Illinois cities where new agents can build successful careers—and how to decide which one fits you best.
What Makes a City Great for New Agents
Before we jump into specific places, here’s a quick framework to weigh your options:
Market activity & commission potential: How many homes sell, how many high-value homes, average commissions, volume. (See how Illinois real estate agent commission works for context.)
Competition & mentorship: How many other agents, how many experienced brokers who train new agents, whether there are established brokerages that support rookies.
Cost of living vs. earning potential: Housing costs, daily expenses, how much you could net after paying your bills. Sometimes a lower volume but lower cost of living beats high volume but high overhead.
Top Cities in Illinois to Launch Your Real Estate Career
Here are four cities with different strengths. Think about which environment fits you—your style, your goals.
Chicago
Market snapshot: Median home price for Chicago in July 2025 is around $385,000, with homes selling in about 54 days.
Best fit for which type of new agent: If you’re competitive, driven, and energized by hustle—this is your environment. Big deals, many neighborhoods, big variance.
One key advantage for beginners: Massive volume and a lot of transaction opportunities. Also lots of brokerages with training programs, plus connections (lenders, title, investors) are easier to build because so much business happens here.
Naperville
Market snapshot: Median home prices in Naperville hover around $610,000–$640,000 depending on listing vs sold price, with strong demand in family-oriented suburbs.
Best fit for which type of new agent: Relationship-builders who like working with families, people focused on quality, who aren’t necessarily trying to make fast volume but want higher commissions per sale.
One key advantage for beginners: Less crazy than downtown Chicago, but still strong income potential; also tends to have more stable clients who value referrals, repeat business, community reputation.
Springfield
Market snapshot: As of mid-2025, median sale price is about $199,000, with homes selling very quickly (sometimes within a week or two), showing strong demand.
Best fit for which type of new agent: If you’re more local, like close community ties, and want a steadier growth curve rather than cutthroat competition. Great for agents who want to build trust and reputation gradually.
One key advantage for beginners: Lower cost of living + lower competition + fast sales = you can close deals more often and keep more of what you make without burning out.
Rockford
Market snapshot: Rockford’s median home price is about $175,000, up significantly over the past year. Homes tend to stay on the market fewer days than before, showing rising activity.
Best fit for which type of new agent: If you are budget-conscious, willing to hustle, want a place with lower barrier to entry. Good if you don’t need luxury settings to motivate you, but do want volume and opportunity.
One key advantage for beginners: Lower upfront costs to live and work, less saturated agent market, fewer huge overheads—so your early earnings go further.
Quick Match Guide: Which City Fits YOU Best
Here’s a simplified breakdown:
Competitive go-getters → Chicago
Relationship builders → Springfield
Family-focused agents seeking higher commissions → Naperville
Budget-conscious starters and those wanting faster early wins → Rockford
Where to Begin (You’ve Got This)
First things first: get your Illinois real estate license by enrolling in a 75-hour broker pre-licensing course with a state-approved provider. AceableAgent offers online Illinois Broker Pre-Licensing classes that fulfill the IDFPR requirements.
Once you’re licensed, use the Illinois Career Center at AceableAgent to explore what income prospects look like in your city, find mentorship opportunities, and connect with local brokerages.
No matter which city you choose among Chicago, Naperville, Springfield, or Rockford (or somewhere else), agents are succeeding in all these markets—with the right foundation: strong training, smart networking, learning from mentors, good time management.
If you lay the groundwork, you can succeed in any of these markets. Start strong, choose wisely, and you’ll build a real estate career you’re proud of.