When starting out as a new real estate agent, it can feel like everyone is getting business but you. So how do you jump-start your business to start closing deals? You need to put yourself out there, become known for what you do, and build your brand in the industry. Here are three effective ways to get started!
Best Ways for a Florida Real Estate Agent to Market Themselves
1. Be Present on Social Channels
One of the most effective and affordable ways to market your new business is an organic strategy on social media platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok. Organic means you are interacting without paying to promote your content. It includes posting content, sending direct messages, and engaging with the community on the platform.
A good place to start is branding all of your profiles. Get a professional headshot, choose your brand colors, and write bios and headers that explain the value you offer clients along with how they can reach you.
Then, create a plan that includes how often, when, and what you'll post. Think about content that would be helpful to your target clients like tips on finding the right house, real estate tours, and trends in your local area.
Once you create a piece of content, you can customize it to post across various platforms and repurpose it in creative ways to minimize the amount of content you need to create.
Tip: Video helps to make a larger impact and lets people get to know you so is recommended.
The key on social is to be present, consistent, friendly, and helpful. Work on growing your followers in a meaningful way and supporting them on an ongoing basis. Then, when it's time to buy, you'll pop in their head!
2. Launch an Email Marketing Strategy
Another way to stay top of mind with Floridians in your area is to create an email content marketing strategy. You can invite people to subscribe through social media and when they visit your website. Once they've subscribed, you send an ongoing flow of emails from you offering helpful information. It can even be some of your social content repurposed.
It's best to plan your emails in advance and create drip campaigns. To do so, write a group of emails that go together and then schedule them over time to be delivered to your audience. Email service providers like Mailchimp, Klaviyo, and HubSpot make this easy. You can even get more advanced and have different email sequences which are sent based on actions people take. For example, if someone clicks on a listing, they may begin receiving your emails about finding the right property.
By showing up in your audience's email inbox every couple of days, they'll get more familiar with you, your name, and your area of expertise. Plus, they'll associate you with the value you provide.
3. Network with Floridian Peers
Lastly, while it may seem like real estate agents are your competition, they can actually be a helpful community. By getting to know others in the industry, including agents, property managers, mortgage lenders, property appraisers, relocation experts, auction specialists, and investors, you can open yourself up to a world of opportunities. For example, if someone knows you specialize in a particular area and home type, they may send you referrals because that's not their niche. But where can you meet all these people?
One place is at the Florida Annual Realtors Convention and Trade Expo. Each August, this event is held to share recent trends, tips on closing more deals, and skills to get more listings. There are also real estate-related events that come up, like this Real Estate Weekend in Miami with keynote speaker Kevin O'Leary, that are sure to attract industry professionals. Bring your business cards and come ready to network!
Get Your Florida Real Estate License Online!
Still need to earn your Florida real estate license? No worries! You can do so with Aceable Real Estate School online when it fits into your schedule. We're an online real estate course provider approved by the Florida Real Estate Commission (FREC). After you complete the 63-hour pre-licensure course, you'll be ready to pass your exam and start your business!
Get started with Aceable!