Marketing to the Eco-Conscious Buyer

Introduction to Eco-Conscious Real Estate Marketing

Being eco-conscious is a lifestyle choice that heavily influences consumer behavior. Naturally, eco-conscious consumers are going to have specific needs when they’re buying or selling a home.

The eco-conscious segment is still a niche audience, but it’s growing by the day. So much so that luxury developers and builders are starting to cater to green home buyers right down to low-VOC paint. The green niche can be a very lucrative market for an agent to corner. Build a brand around eco-conscious real estate and you’ll paint the town green in more ways than one.