In the Computer Age, open houses are becoming more obsolete. But does that mean real estate agents should abandon this selling strategy completely? While buyers can now virtually tour a home by viewing dozens of photos and videos right from their smartphone, there’s still nothing quite like seeing a residence in person. And most real estate agents would agree. In fact, in a 2016 Inman survey, more than two-thirds of real estate professionals said they thought open houses were worth the effort. About 70 percent said they had sold a home as the result of an open house. Surprised? Maybe not. But whether you love open houses or you hate them, it seems as if this Sunday afternoon ritual is here to stay. Our goal is to help you figure out how to best utilize an open house to sell that particular home as well as make future sales.
After you finish this AceableAgent e-course, you’ll be able to develop a superior strategy for promoting, showing and closing open houses that will put you well above your competition. We know you’re eager, so let’s get started!