The most important part of becoming a real estate agent is building a reliable network. You can cold call clients and spend a fortune on marketing, but the best way to attract new clients is to take excellent care of the ones you already have.
Good old-fashioned customer service goes a long way toward making clients feel so valued that they recommend you to friends and neighbors. With COVID-19 still affecting every aspect of our lives, you have the opportunity to give a gift that helps your clients navigate this exhausting situation just a little bit better. Here are some suggestions.
12 Closing Gift Ideas During COVID-19
1. Gift Cards to Local Restaurants
A standard even before the pandemic, gift cards to restaurants with delivery and curbside options also help struggling local businesses.
2. First Night Dinner at Home
Surprise your clients with a meal delivered to their home the first night they are there. With everything around them in disarray, they will appreciate this thoughtful touch.
3. Delivery Meal Service
Why stop at a single dinner? New homeowners will appreciate the opportunity to test drive one of the popular meal services, like Hello Fresh and Blue Apron.
4. Wine or Cocktail Fixings
Most local merchants are making it easy for folks to order their favorite libations from home and get them delivered right to their door. Champagne is an obvious gift choice, but any stress relieving adult beverage is sure to be appreciated in these trying times.
5. Gift Card for Streaming Movies at Home
Treat your clients to the gift of movies they can watch from the privacy of home. Fandango is one service that makes it possible.
6. Air Purifier
It's a pricier gift for sure, but these days most clients will appreciate a unit that cleans the air. Wirecutter approves portable models starting as low as $100.
7. Replacement Filters for Their HVAC System
It's not romantic — but this thoughtful gift takes one tedious chore off your client's to-do list and helps make the air they breathe a little cleaner.
8. A Nest Hello Doorbell
People don't want to open their doors to just anyone during the pandemic. And with so many packages arriving, it's good to have video evidence at hand. Nest Hello provides your clients with 24/7 streaming surveillance and an automatic alert when your packages have been delivered.
9. Gift Certificate from Their Local Nursery
During the pandemic, outdoor activities are key to maintaining sanity. A gift card to the local nursery allows your clients to choose whatever landscaping items they want to brighten up their yard.
10. An Assortment of Fall Bulbs
Fall is the season to plant tulips, narcissus, and crocus bulbs. You can present your client with a basket of them, or if you really want to splurge, hire someone to plant them anywhere the client wants for years of seasonal enjoyment.
11. Outdoor Play Equipment
Dome climbers started springing up everywhere during the pandemic as parents sought new ways to entertain their children. You want to be careful with this one — one person's fun is a health hazard to another parent. A toddler swing or croquet set is a better bet.
12. And of Course... Face Masks
When asked how he was handling closing gifts during the pandemic, Jason Heffron, Broker Associate with the Juice Real Estate Group at Compass, said that members of his team are gifting clients with custom face masks.
"It's not the most original gift," he said wryly, "but it's definitely something our clients can use right now."